OurCrowd
Why are Accredited Investors backing startups in 2021?
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Written by OurCrowd
Companies are staying private longer than ever, leaving everyday investors out of huge investment growth potential. Imagine being able to invest in Uber, Facebook or Dropbox years before they were worth over $100 billion and trading on the public stock exchanges. Those are the kinds of pre-IPO investments that only venture capitalists and institutions have had traditionally access to… until now.
Startup investing has become more popular in large part due to the rise of equity crowdfunding. The idea behind it is simple: accredited investors (individuals with over $200,000 in annual income and a net worth of at least $1 million) can invest smaller amounts of money in companies looking to raise funding. This has allowed retail investors to get in on some of the fast-growing tech companies long before they’re available in the public markets and drive greater returns.
While thousands of companies have raised money through equity crowdfunding, investors still have the challenge of finding and vetting companies that offer the greatest growth potential.
Considering about 90% of startups fail, that’s a lot of risk to be taking on in addition to the legal work and due diligence involved with investing in a startup.
OurCrowd was launched in 2013 to solve the challenges of startup investing. As the fastest-growing venture investing platform in the world, OurCrowd vets thousands of pre-IPO opportunities and delivers opportunities to our 100,000+ platform of individual and institutional investors. Users can invest in individual companies or professionally-managed venture funds; together, we’ve invested over $1 billion in 255+ companies, 48 of which have IPO’d or been acquired.
What makes OurCrowd unique is that we invest our own capital alongside investors in almost every venture, which means that opportunities on the platform are researched by our team of investment professionals. Our goal is to bring you exciting companies with promising growth potential.
Whether you’re new to startup investing or ready to start diversifying your portfolio, join OurCrowd today (it’s free). Every month we’re adding new investment opportunities along with exclusive content about startup investing.
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